Discover
Workshops, interviews, constraints, and success metrics.
7+ years shipping measurable outcomes
Senior Product Owner (Digital Products) • Roadmap • Backlog • UAT • Integrations
I deliver digital products where clarity meets velocity — and outcomes stay measurable.
From discovery to release: I align stakeholders, define scope and business rules, translate them into testable user stories, and ship UX that works under real operational constraints — including NAFATH, payments, maps, notifications, and REST API ecosystems.
Ahmed Eladawy
Senior Product Owner (Digital Products) • Senior Business Analyst • Senior Product Designer (UX/UI)
7+ years delivering digital products across real estate, logistics/delivery, e-commerce, healthcare, and government-facing platforms
Cairo, Egypt7+ years shipping measurable outcomes
Focus Mode
Product vision, roadmap confidence, and release readiness — owned end-to-end.
Vision → Roadmap
Define problems, goals, constraints, and success metrics — then drive a roadmap that stays outcome-led.
Backlog Governance
Prioritize in Jira based on impact, risk, dependencies, and release readiness.
UAT & Release Coordination
Sprint support, UAT readiness, release coordination, and post-launch iteration.
01Work
Impact Cockpit
Selected measurable outcomes across onboarding, discovery, operations, and delivery speed.
0%
faster onboarding (NAFATH)
Automated identity verification using NAFATH
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improved property discovery success
Search, filters, and listing UX improvements
0%
courier task efficiency
Unified workflows, operational logic, and dashboards
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higher order conversion
Ordering + checkout optimization across a delivery ecosystem
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faster delivery time
Dispatch and driver flow usability aligned with operations
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faster time-to-market
Stronger refinement, dependency management, and release cadence
02Featured Case Studies
Featured Case Studies
Selected work across real estate, delivery operations, and bilingual/governance-heavy projects.
Saudi Real Estate Platform
Aug 2022 – Present
Nawait (formerly Aqaratcom)
Senior Product Owner • Product Designer • Business Analysis Focus
End-to-end product delivery for a compliance-driven Saudi real estate platform: onboarding, listings, discovery, verification, and transaction scenarios — with integration-heavy ecosystems (NAFATH, payments, maps, notifications, REST APIs).
- Reduced onboarding time by 30% via automated identity verification using NAFATH.
NAFATH
Search & Filters
Compliance Workflows
Context: The platform required stronger onboarding and discovery outcomes under compliance and integration constraints.
What I Did: Led discovery, mapped workflows, authored specs/stories, and delivered UX patterns and systems for critical flows.
Outcome: Onboarding time reduced by 30% and discovery success improved by 40% — with stronger release readiness.
Delivery Operations Platform
Selected highlight
PickAppo
Business Analysis • Operational Logic • Dashboards
Delivery operations platform focused on delivery lifecycle, assignment logic, integrations, and dashboards — improving courier task efficiency by 60%.
- Increased courier task efficiency by 60% by unifying workflows, operational logic, and dashboards.
Delivery Lifecycle
Assignment Logic
Dashboards
Context: Operational execution needed clearer lifecycle logic and ownership across assignment and delivery states.
What I Did: Documented lifecycle and assignment logic, clarified integrations, and structured dashboards for ops visibility.
Outcome: Higher courier efficiency and faster operational throughput.
Multi-role Delivery Ecosystem
Aug 2021 – Jul 2022
Mandobk
Product Analyst / IT Business Analyst • UI/UX Delivery
Multi-role delivery ecosystem (Customer, Restaurant, Driver apps + Admin Dashboard): improved ordering/checkout and dispatch logic — increasing conversion by 28% and reducing delivery time by 22% (and reducing delivery cycle time by 18%).
- Increased order conversion by 28% and reduced delivery time by 22% through flow optimization and improved dispatch logic.
Ordering & Checkout
Dispatch Logic
Role-based Flows
Context: A multi-role ecosystem needed tighter ordering and dispatch experiences aligned with operational constraints.
What I Did: Mapped workflows, defined rules/edge cases, delivered stories and UX patterns across apps + admin.
Outcome: Conversion up 28% with delivery time down 22% (and cycle time down 18%).
03Skills
Capabilities
Cross-functional strength across product ownership, business analysis, and UX/UI delivery.
Product Ownership
Vision, roadmap, backlog, UAT readiness, and release coordination.
Own discovery through launch and iteration
Prioritize by impact, risk, dependencies, readiness
Release coordination with measurable acceptance criteria
Business Analysis
BRD/SRS/FRD, business rules, validations, and end-to-end workflows.
Product Design (UX/UI)
Research, information architecture, flows, prototyping, systems, and handoff.
04Process
Process
A repeatable loop that keeps discovery, delivery, and quality tightly connected.
Define
Scope, rules, workflows, and acceptance criteria.
Deliver
Sprint support, UAT readiness, and release coordination.
Measure
Iterate based on outcomes, feedback, and operational reality.
05Tools
Tools
Lean toolkit used across product strategy, delivery, and UX/UI execution.
JiraConfluenceFigmaMiroAdobe XDGoogle WorkspaceMicrosoft OfficeAgile (Scrum/Kanban)
06Contact
Let’s start with a clear problem and a measurable outcome.
Email or LinkedIn works best — share context, constraints, and timeline.
Quick Actions
Pick the fastest channel for your context.
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