Case Studies
Selected work across Saudi-market real estate, multi-role delivery ecosystems, delivery operations, and bilingual/governance-heavy projects.
Nawait (formerly Aqaratcom)
Senior Product Owner • Product Designer • Business Analysis Focus
End-to-end product delivery for a compliance-driven Saudi real estate platform: onboarding, listings, discovery, verification, and transaction scenarios — with integration-heavy ecosystems (NAFATH, payments, maps, notifications, REST APIs).
- Reduced onboarding time by 30% via automated identity verification using NAFATH.
Context: The platform required stronger onboarding and discovery outcomes under compliance and integration constraints.
What I Did: Led discovery, mapped workflows, authored specs/stories, and delivered UX patterns and systems for critical flows.
Outcome: Onboarding time reduced by 30% and discovery success improved by 40% — with stronger release readiness.
PickAppo
Business Analysis • Operational Logic • Dashboards
Delivery operations platform focused on delivery lifecycle, assignment logic, integrations, and dashboards — improving courier task efficiency by 60%.
- Increased courier task efficiency by 60% by unifying workflows, operational logic, and dashboards.
Context: Operational execution needed clearer lifecycle logic and ownership across assignment and delivery states.
What I Did: Documented lifecycle and assignment logic, clarified integrations, and structured dashboards for ops visibility.
Outcome: Higher courier efficiency and faster operational throughput.
Mandobk
Product Analyst / IT Business Analyst • UI/UX Delivery
Multi-role delivery ecosystem (Customer, Restaurant, Driver apps + Admin Dashboard): improved ordering/checkout and dispatch logic — increasing conversion by 28% and reducing delivery time by 22% (and reducing delivery cycle time by 18%).
- Increased order conversion by 28% and reduced delivery time by 22% through flow optimization and improved dispatch logic.
Context: A multi-role ecosystem needed tighter ordering and dispatch experiences aligned with operational constraints.
What I Did: Mapped workflows, defined rules/edge cases, delivered stories and UX patterns across apps + admin.
Outcome: Conversion up 28% with delivery time down 22% (and cycle time down 18%).
QLA.qa (Qatar Lawyers Association)
Business Analysis • Requirements • Content Architecture (Waterfall governance)
Bilingual official website requirements and content architecture delivered under Waterfall governance — improving engagement by 30%.
- Improved engagement by 30% through bilingual requirements and structured content architecture under Waterfall governance.
Context: Bilingual content and governance required structured requirements and content architecture.
What I Did: Defined bilingual requirements and content architecture under Waterfall governance.
Outcome: Engagement improved by 30%.